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Customer Relationship Mismanagement
A company was selling advertising space for a publication to be distributed to law firms across the region. Christine, the publisher’s sales representative, had left a message on my voice mail stating...
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Build a Retention Program
You have a marketing plan, a social media presence, and sales program. But do you have the same structures in place for retention? In a recent Body Shop Biz article, the Toronto Area Dealer...
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In Pursuit of…a WOW Director
In yesterday’s article titled Assistly Redefines Customer Service With New Role, VP of Customer Wow, a CRM/Customer service software firm (Assistly) touts a newly created position – “VP of Customer...
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Don’t Let the CRM Tail Wag the Dog
Lacking a strategy on how to retain customers, many businesses look at their cool new CRM (Customer Relationship Management) system and go down the wrong path. You mean we can setup the system to...
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